The Industry Blog On Scent Marketing, Aroma Branding & Commercial Air Care

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The Top 5 Scent Marketing Fragrances for Luxury Boutique Hotels

Luxury boutique hotels have become a “global phenomenon” that parallels the dynamic nature of both the industry and the needs of today’s vacationers. American entrepreneur, Steve Rubell, first coined the phrase, ‘boutique hotel’ back in the 1980s. At the time, he was referring to his own …

Scent Marketing Innovator Air-Scent Introduces New Air Care Systems

Air-Scent International, a division of Alpha Aromatics and a U.S. manufacturer of air care systems and environmental hygiene products designed for the “away from home” market, continues to lead the scent marketing industry with the launch of the Scent Styler air freshener system and Scentsia …

The Importance Of Scent Branding

It has been said that the visual logo of a business is a direct line to brand identity. Some logos are so ingrained into our memory that we don’t need to see the name of the business to identify them, such as the Nike symbol or the Apple logo. To a large corporation with a significant …

Using Scents To Trigger Consumers

A crucial element to success in any retail environment is to deliver a positive in-store experience to their customers. While offering good customer service is an important part of customer perception, an often overlooked part of the customer experience …

Air-Scent International Appoints Stephen Chung as Director of Quality Assurance

Air-Scent International, a developer, manufacturer, and distributor of high-quality, professional air freshener dispensers, refills, and restroom hygiene supplies, has announced the addition of Stephen as Director of Quality Assurance. In this In this position, Chung oversees the entire spectrum of products and processes throughout the Air-Scent organization …

How Scent Marketing Can Help Keep Your Office Productive

Keeping The Office Vibes Positive Once considered an abstract concept, aromatherapy has in recent years blossomed into not only yielding therapeutic benefits at home, but in the workplace as well. Numerous studies have been conducted on the varying effects of specific scents …

The Benefits Of Large Area Air Fresheners

Freshening the Air The sales statistics for air freshening products in the United States is staggering – a published research report by TechSci estimated the air freshener market to reach 1.8 billion in 2015 alone, in both commercial and residential spaces. Not only are air …

Which Scent Is Right For Your Business?

Scenting Your Business Many people underestimate the sense of smell and its overall effect on our emotional, mental and physical state, as well as its effect on our cognitive thinking process. An appealing scent can help a customer to want to stay; an offensive scent can drive them customer away, or, at the very least, put them in a bad mood. Scents can …

Air-Scent International Launches New, Mobile-Friendly Website

Air-Scent® International, a developer, manufacturer, and distributor of high-quality, professional air freshener dispensers, refills, and restroom hygiene supplies, announces the complete redesign and re-launch of its website at www.airscent.com. The new, mobile-friendly site features an easy-to-navigate …