The Industry Blog On Scent Marketing, Aroma Branding & Commercial Air Care

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Marketing Scents – How The Olfactory Buy Button Works

What is that elusive connection between effective scent marketing and the noses that live upon our faces? Why do we even have a nose, you might ask. While many experts may present highly educated and very significant answers, the nose knows what it knows and how it receives …

9 Keys To Running A Profitable Air Freshener Service Business

For most of us who either work in or frequent restaurants, business offices or any other commercial environment, an air freshener is one of those things that no one really thinks about (not even like Cole Porter’s proverbial bell that now and then rings.) The truth is that without air fresheners…

5 Main Sources Of Commercial Restroom Odors & How To Kill Them

Have you ever entered a public or company bathroom and been smacked with an odor so repulsive that you fear the sudden, unbidden and unpleasant repeat of your most recent lunch? If you have, you aren’t alone in more ways than one. In fact, poor restroom hygiene has gotten so out of hand …

The Top 9 Fall Scents To Help Increase Your Retail Bottom Line

Most consumers don’t ever think about what attracts them to a particular window display or to certain sections of a department store. They may be shopping for specific items, but the aromas and accumulated images they encounter along the way trigger wisps of recall in their brains….

How To Properly Use Scents To Trigger Consumer Behavior

An old song once spoke of love as the “tender trap,” but in reality it is today’s marketers using scents to lure customers into retail stores and other facilities that has become the “tender trap” of modern industry. Like a string of musical notes blended to perfect harmony, a delicately …

The Top 5 Scent Marketing Fragrances for Luxury Boutique Hotels

Luxury boutique hotels have become a “global phenomenon” that parallels the dynamic nature of both the industry and the needs of today’s vacationers. American entrepreneur, Steve Rubell, first coined the phrase, ‘boutique hotel’ back in the 1980s. At the time, he was referring to his own …

Scent Marketing Innovator Air-Scent Introduces New Air Care Systems

Air-Scent International, a division of Alpha Aromatics and a U.S. manufacturer of air care systems and environmental hygiene products designed for the “away from home” market, continues to lead the scent marketing industry with the launch of the Scent Styler air freshener system and Scentsia …

Proven Effective Products For Your Fan Air Freshener Business

Finding the right business can be a challenge. Retail businesses involve demanding hours and most product-oriented businesses often involve a continuous need to go out and generate new business. To succeed, you need to find a product that is not a “fad,” one that will withstand the test …

Air-Scent International Launches New, Mobile-Friendly Website

Air-Scent® International, a developer, manufacturer, and distributor of high-quality, professional air freshener dispensers, refills, and restroom hygiene supplies, announces the complete redesign and re-launch of its website at www.airscent.com. The new, mobile-friendly site features …