The Industry Blog On Scent Marketing, Aroma Branding & Commercial Air Care

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How To Use Scent Marketing To Enhance Productive Office Operations

Researchers are well aware that the phenomenon known as scent marketing affects human mood and behavior in ways that are only partially understood. Business experts have long studied the physiology of scent, but despite many studies, its influence of behavior and cognition to this day remains …

The Benefits of Large Area Air Freshener Diffuser Systems

Air fresheners may have been doing their thing since ancient times, but the modern world has seen a dramatic transformation in both their scope and effectiveness. The breadth, or whiff, of square footage they cover has widened from scenting a home or other small …

How To Properly Use Scents To Trigger Consumer Behavior

An old song once spoke of love as the “tender trap,” but in reality it is today’s marketers using scents to lure customers into retail stores and other facilities that has become the “tender trap” of modern industry. Like a string of musical notes blended to perfect harmony, a delicately …

The Top 5 Scent Marketing Fragrances for Luxury Boutique Hotels

Luxury boutique hotels have become a “global phenomenon” that parallels the dynamic nature of both the industry and the needs of today’s vacationers. American entrepreneur, Steve Rubell, first coined the phrase, ‘boutique hotel’ back in the 1980s. At the time, he was referring to his own …

Scent Marketing Innovator Air-Scent Introduces New Air Care Systems

Air-Scent International, a division of Alpha Aromatics and a U.S. manufacturer of air care systems and environmental hygiene products designed for the “away from home” market, continues to lead the scent marketing industry with the launch of the Scent Styler air freshener system and Scentsia …

The Importance Of Scent Branding

It has been said that the visual logo of a business is a direct line to brand identity. Some logos are so ingrained into our memory that we don’t need to see the name of the business to identify them, such as the Nike symbol or the Apple logo. To a large corporation with a significant …

Which Scent Is Right For Your Business?

Scenting Your Business Many people underestimate the sense of smell and its overall effect on our emotional, mental and physical state, as well as its effect on our cognitive thinking process. An appealing scent can help a customer to want to stay; an offensive scent can drive them customer away, or, at the very least, put them in a bad mood. Scents can …

Air-Scent International Launches New, Mobile-Friendly Website

Air-Scent® International, a developer, manufacturer, and distributor of high-quality, professional air freshener dispensers, refills, and restroom hygiene supplies, announces the complete redesign and re-launch of its website at www.airscent.com. The new, mobile-friendly site features an easy-to-navigate …