An old song once spoke of love as the “tender trap,” but in reality it is today’s marketers using scents to lure customers into retail stores and other facilities that has become the “tender trap” of modern industry. Like a string of musical notes blended to perfect harmony, a delicately crafted and …
Scent Marketing Innovator Air-Scent Introduces New Air Care Systems
Air-Scent International, a division of Alpha Aromatics and a U.S. manufacturer of air care systems and environmental hygiene products designed for the “away from home” market, continues to lead the scent marketing industry with the launch of the Scent Styler air freshener system and Scentsia refill cartridges.
Scent Styler system and Scentsia refill cartridges introduce the advantages of scent marketing to worldwide businesses.
Scent marketing, a technique that uses carefully crafted fragrances to invoke positive moods within customers and build a strong emotional connection, is a valuable component of many businesses’ overall strategies. It boosts sales, supports branding efforts, and generates repeat purchases. As more companies realize the tangible benefits of scent marketing, they rely on effective products and systems that can be used almost anywhere.
The Scent Styler is a powerful and easy-to-use system that can be utilized for areas between 10,500 – 63,000 cubic feet. These systems can be used in offices, hotel lobbies, banquet halls, hospitals, and social areas where large-area air care is needed. They are available in either portable or wall-mounted configurations and can be connected to existing HVAC systems. The Scent Styler produces a fine, ambient aroma that moves with the air throughout large and small areas for long-lasting results.
Scentsia refill cartridges are paired with the AromaBeamTM Large Area Scent Diffusers and feature an array of sophisticated, upmarket fragrances. The AromaBeam diffuser provides coverage of up to 50,000 cubic feet and can be used in retail environments, hotels, and casinos. Scentsia is suited for ambient scent marketing, but the cartridges are priced aggressively for typical odor control applications. The no-spill refills, which contain six ounces of fragrance, last for 30 days. The scent experience can be changed for different seasons, holidays, or themes, and an optional bracket can be mounted that allows for a targeted beam of scent diffusion in any direction.
“Scent marketing is estimated to be a $300 million industry that is growing more than 15% every year. By enhancing their customers’ sensory experience, businesses can welcome and motivate customers, encourage brand loyalty, and prime customers for repeat visits and purchases. By engaging their sense of smell, scent marketing connects customers to locations as varied as hotels, office buildings, retail stores, and car dealerships. In addition to our innovative and effective fragrancing products, Air-Scent’s on-site perfumery creates luxury, upmarket scents that translate to more sales,” said Air-Scent VP of Business Development Raymond Czapko.
For more information on Air-Scent® Scent Styler System and Scentsia refill cartridges, a complete fragrance list, or any other air care products, contact Air-Scent International.
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