The human sense of smell is integral to all of our lives. In ancient times, it was the key to our survival. It warned of approaching enemies, food sources and proximity to wildfires. In the modern world, millions of dollars are spent every year in an attempt to make things smell better in …
Fragrances enhance the quality of all of our lives. They set and/or ameliorate our moods and attitudes, transforming the stress of every day life into momentary bursts of fantasy, memory recall and contentment. However fleeting, within the world of commerce, fragrance affects …