Researchers are well aware that the phenomenon known as scent marketing affects human mood and behavior in ways that are only partially understood. Business experts have long studied the physiology of scent, but despite many studies, its influence of behavior and cognition to this day remains …
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The AromaBeam™ fragrance diffuser system effectively freshens interior spaces of up to 50,000 cubic feet, and is perfect for controlled scenting of retail environments, hotels or motels, healthcare facilities, medical centers, restaurants, fitness centers, office buildings, schools, nursing homes, churches, day care centers and more.
The AromaBeam™ method is one of the most effective and powerful ways for business owners to evoke positive responses in clients, customers and consumers in larger environments through their sense of smell.Start Scenting »
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How Can A Scent Marketing Service Program Improve Your Business’ Bottom Line?
75% of all of the emotions we experience are generated by the smells we encounter. Scent Marketing is a proven and impactful way of connecting to customers by engaging their sense of smell. The olfactory system is how our brain associates aromas with our surroundings. Attached to our limbic system, it immediately creates impressions – memories – that will always be associated and available for immediate recall.
But what exactly does this mean as it relates to your customers?
Well, how often do you hear someone reminiscing about the mouthwatering aroma of grandma’s homemade apple crisp gently wafting from the kitchen and into the living room on a chilly fall evening? This aroma invokes very strong emotions not only of the aroma itself, but of the people, atmosphere, and other objects associated with it. For the same reasons, this is why scent marketing is vital to ensuring the success of a business or a brand. By carefully crafting impactful fragrances for business, Air-Scent can invoke certain moods of customers, invigorate their senses, and building a strong emotional connection. Read more about scent marketing and the researched backed effects it can have your bottom line.
How do you create brand awareness through Scent Marketing?
Studies have shown that 83% of all commercial communication and advertising is designed to appeal only to our visual senses. Air-Scent International has a program utilizing our proprietary diffusion systems that incorporates extensive knowledge from our highly-skilled fragrance designers. With this, you can deploy our luxury line of fragrances in effective locations at a variety of businesses. Whether you are enhancing an apartment, hotel, tness center, senior care home or retail store, the opportunities are endless. Our fragrance development team have designed an effective line of fragrances to invoke a positive emotional response for any brand.
Call us today to learn how a Scent Marketing program can greatly enhance your service companies bottom line. (800) 247-0770 or (412) 252-2000
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Air fresheners may have been doing their thing since ancient times, but the modern world has seen a dramatic transformation in both their scope and effectiveness. The breadth, or whiff, of square footage they cover has widened from scenting a home or other small …