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Even though our complex modern lives have prevented the full commercial utilization of our sense of smell until the last few decades, sandalwood and its many exotic blends have been enjoyed for many centuries, evoking the redolent allure of the Far Eastern realms of India and Ceylon …

Scent marketing is increasing sales and boosting brand identities in almost every industry under the sun. It’s no surprise than even very conservative industries such a banks and financial institutions are getting on the signature scent bandwagon by embracing aroma …

Brick-and-mortar retailers and department stores have always been faced with the monumental task of reinventing themselves to attract the new generations of consumers that come of shopping age with every passing decade. The growing  competition with e-commerce outlets …