The Industry Blog On Scent Marketing, Aroma Branding & Commercial Air Care

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The Top 5 Scent Marketing Fragrances for Luxury Boutique Hotels

Luxury boutique hotels have become a “global phenomenon” that parallels the dynamic nature of both the industry and the needs of today’s vacationers. American entrepreneur, Steve Rubell, first coined the phrase, ‘boutique hotel’ back in the 1980s. At the time, he was referring to his own …

The Cents In Scents: How Aroma Branding Is Increasing Bottom Dollar

Aroma branding has its roots in the glorious and fragrant past of the ancient world. Perfumes, scents and aromas have been featured in the rituals and medicines of several civilizations including: Greece, Rome and China. Scents have always been recognized and respected for their power to influence…

The Importance Of Scent Branding

It has been said that the visual logo of a business is a direct line to brand identity. Some logos are so ingrained into our memory that we don’t need to see the name of the business to identify them, such as the Nike symbol or the Apple logo. To a large corporation with a significant …

Using Scents To Trigger Consumers

A crucial element to success in any retail environment is to deliver a positive in-store experience to their customers. While offering good customer service is an important part of customer perception, an often overlooked part of the customer experience …

Scents To Keep Your Office Productive

Keeping The Office Vibes Positive Once considered an abstract concept, aromatherapy has in recent years blossomed into not only yielding therapeutic benefits at home, but in the workplace as well. Numerous studies have been conducted on the varying effects of specific scents in the workplace, on factors ranging from stress to mental focus. The key factor in any business …

Keeping Your Restroom Fresh

Freshen the Air An essential detail regarding hygiene of any commercial restroom is to have the best commercial air freshener system. Having a good air freshening system system in your restroom is not only a means to control odor, but a way to provide a more comfortable experience for those who use it. Good hygiene in your …

The Benefits Of Large Area Air Fresheners

Freshening the Air The sales statistics for air freshening products in the United States is staggering – a published research report by TechSci estimated the air freshener market to reach 1.8 billion in 2015 alone, in both commercial and residential spaces. Not only are air fresheners considered an essential home …

Which Scent Is Right For Your Business?

Scenting Your Business Many people underestimate the sense of smell and its overall effect on our emotional, mental and physical state, as well as its effect on our cognitive thinking process. An appealing scent can help a customer to want to stay; an offensive scent can drive them customer away, or, at the very least, put them in a bad mood. Scents can …

Air-Scent International Launches New, Mobile-Friendly Website

Air-Scent® International, a developer, manufacturer, and distributor of high-quality, professional air freshener dispensers, refills, and restroom hygiene supplies, announces the complete redesign and re-launch of its website at www.airscent.com. The new, mobile-friendly site features an easy-to-navigate …